Meet Reece
I’m Reece Moger, founder of Moger Marketing.
I’ve spent more than a decade in the content industry, creating thousands of quick-turn product and social videos, through to some of Australia’s biggest campaigns reaching hundreds of millions of people worldwide.
Along the way, I’ve worked with leading local and international brands, building strategies, leading productions, and working with ambassadors to make content that connects.
Now I’m bringing that experience to businesses in a new way.
Flexible Support
Some brands want the whole process managed from start to finish. Others just need support in one part of the journey. I can flex to do either, making sure the content always delivers.
Experience That Counts
Brand Campaigns
I’ve been fortunate to play a key role across many of Supercheap Auto’s brand campaigns,
The biggest of these has been Best Performing Oils, the brand’s largest and most recognised campaign. I’ve been the consistent point of contact helping bring it together, connecting agencies, production crews, videographers, vehicle coordinators, ambassadors, and trade partners to make sure all the moving parts worked as one.
Beyond helping shape the creative and content, I managed approvals across multiple brands and built rollout plans spanned almost a month. I also worked closely with ambassadors and drivers (25 in the most recent year, up to 64 in others) to extend the campaign across their channels, trade partners, and Supercheap Auto platforms.
The result has been an international award-winning campaign with hundreds of millions of impressions and one that’s become a cornerstone of Australian automotive marketing.
Influencer Partnerships
A big part of my role has been shaping how automotive brands collaborate with ambassadors and creators. It’s about more than attaching a name to a brand, it’s about building partnerships that feel authentic, align with the brand, and create real value for both sides.
Over the years I’ve worked with more than +50 ambassadors, ranging from grassroots youtubers to international influencer royalty. Each brought their own personality and audience, helping expand reach and relevance.
One standout has been the long-running partnership with Mighty Car Mods, the world’s largest DIY car channel. Together we’ve delivered custom one off car builds, co-branded products, large-scale event activations, and content designed specifically to resonate with their highly engaged community.
The approach has always been about trust and creativity, making sure the brand, the ambassador, and the audience all feel like they’re part of something real and valuable.
Product Content
One of the areas I’ve always enjoyed most is creating product content. Whenever a new product, range, or launch came through, my passion was to work with the brand to bring it to life in a way that connected with customers.
Over the years, I’ve created well over 500 pieces of product content, everything from detailed long-form website videos that break down features step by step, to quick, thumb-stopping social clips designed to cut through fast-moving feeds. I’ve worked on everything from big hero launches to everyday essentials, often juggling multiple formats and audiences at once.
What I’ve learnt is that the best product content does two things: it makes the complex simple, and it makes the simple engaging. Every piece I’ve produced has been about helping people understand what they’re buying and giving them confidence in their choice. That blend of clarity, creativity, and consistency is something I’ve refined across more than a decade of work. I know how to take a brief, find the right angle, and deliver content that not only looks good but works, driving understanding, engagement, and sales.
Social Management
For more than four years, I managed the organic social presence of a leading national retailer. Unlike simply posting campaign assets, this meant building a strategy around content made specifically for social channels, content designed to spark engagement, not just push products.
The real challenge was shifting perception. Retail is often seen as being “always on sale,” but audiences don’t follow social channels to be sold to. They follow because they want to be entertained, engaged, or learn something new. The focus became creating content that balanced the brand’s retail objectives with what audiences actually value, turning product-led messaging into content people chose to spend time with.
That experience taught me the importance of consistency, timing, and audience-first thinking. It also reinforced that organic strategy isn’t just about reach, it’s about building communities, delivering ongoing value, and making sure every piece of content has a clear role..